The campaign with NFT seeks to raise funds for the largest children’s hospital in the country

On behalf of Hospital Pequeno Principe, the largest completely pediatric hospital in Brazil, primarily based in Curitiba, the company SeteSete is launching the philanthropic campaign “Adote um Amigo Imaginario”, which has non-fungible tokens (NFT).



The function of the motion is to accumulate funds for a philanthropic establishment that has been devoted to children’s well being for 102 years. The motto of the campaign is to restore the connection between adults and imaginary childhood mates, typically forgotten when folks turn into accountable adults.

In this context, advertising and marketing company SeteSete determined to promote a campaign to encourage rescue amongst youngsters, combining know-how and philanthropy. In all, there are a thousand puffs that may be adopted as imaginary mates.

The historical past of poofs is predicated by itself mythology, set in the ‘World of Poofs’, the place the fictional mates come from. But with an imaginary good friend more and more forgotten, the life pressure of this world is in hazard” as a result of it’s heated so long as the baby believes in them. So, the motion seeks, in addition to supplying the universe of survival puffs, to make them assist the youngsters of the Pequeno Principe Hospital.

According to Pablo Fedat, one among the creators of the campaign and a associate of the SeteSete company, the campaign seeks to save the forgotten childhood, mixed with the use of present know-how.



“We need to innovate the conventional mannequin of philanthropy to additionally focus on the fixed technological modifications.” The concept was to create playful, distinctive components with their very own character, identical to imaginary mates, however collectively with NFT (Non-fungible Token) know-how, geared toward futuristic Web 3.0 environments, similar to Metaverse,” feedback the inventive. .

The “Adopt an Imaginary Friend” campaign works like this: when somebody adopts a poof, in addition to incomes a good friend for life, they may contribute to the Pequeno Principe Hospital. Irreplaceable tokens can be found on the official web site, with values ​​of R$150. The campaign will likely be accessible from July 14 to May 1, 2023, and 50% of the quantity collected by the campaign goes to the pediatric establishment.

Pequeno Principe is a reference middle for analysis and diagnostics in the remedy of youngsters and adolescents. For the establishment’s government director, Etta Cristina Forte Carneiro, such partnerships present belief and recognition of the establishment’s centenary.

“We depend on the help of individuals and corporations to proceed remodeling the lives of hundreds of youngsters.” Partnerships assist us promote children’s well being every single day. During these greater than 100 years, we’ve got been privileged to collect supporters who perceive the significance of our purpose, which is to defend youngsters by way of support, educating, analysis and social mobilization,” he feedback.

About NFTs



NFT is a sort of digital certificates through blockchain, which defines the originality and exclusivity of digital items. Acronym ‘Non-fungible Token’, loosely translated as ‘non-fungible token’, progressive NFTs gained consideration after hundreds of thousands of {dollars} had been used to purchase one of these asset on the Internet. “We selected NFT to attraction to a bigger variety of folks throughout the country and the world, in addition to reaching out to a tech-focused viewers.” These are 3D animations used in a digital atmosphere, similar to Metaverse,” explains Pablo Fedatto.

About Little Prince Hospital

Pequeno Principe is a non-profit philanthropic establishment that has been providing hospital care to youngsters and adolescents all through the country for greater than 100 years. A nationwide reference, it provides all the pieces from consultations to advanced remedies, similar to kidney, liver, coronary heart, bone and bone marrow transplantation. It serves 35 specialties, with multiprofessional groups and performs 60% of care by way of the Unified Health System (SUS). It has 378 beds, 68 in intensive care, and in 2021, even with the restrictions imposed by the coronavirus pandemic, round 200,000 consultations and 14,700 operations had been carried out, benefiting sufferers from throughout Brazil.

About SeteSete



SeteSete is an promoting company that’s uncommon. From the creation of campaigns to the manufacturing of content material, the firm stands out for appearing on a number of fronts, with the purpose of offering full communication help. In greater than six years of operation, the company has already developed a number of tasks for manufacturers similar to Romanha, Vtek, Experience Club and goalkeeper Casio from Corinthian.

*According to data from the press service

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